Strategic Sales Plan 1 Page Business Plan
Overview
Strategic Sales Plan has a clear business objective to develop Ready mixed concrete products and services. These products and services have been developed over 2monthes with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Strategic Sales Plan has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Define customers problems. This is a critical issue for our selected target market of Fujairah emirate area.
The Value Proposition
Strategic Sales Plan is uniquely positioned to deliver value to Fujairah emirate area. "Strategic Sales Plan will Ensure delivery not later than 30 min." In order to be deliver on this value proposition, we Our branches cover more geographic areas. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Ready mixed concrete market. We consider our key competitors to be: Sijimix . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sijimix by Premium service &product quality.
Key Strategies
Over the next 6 months our focus will be to 1.expansion to cover new areas by opening new branches
2.restructuring the sales department & new hiring of sales men
3.minimising the cost&optimising the concrete mixes to enable compete in pricing
4.adding more equipments to ensure better services . This task will be undertaken in the context of our broader strategy to Expand into new products ready mixed cement plaster. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Acquiring new customers Launch new products Open new branches
About this document
Ready mixed concrete Business Plan
This document was created by Ahmed of Strategic Sales Plan using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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