Amtico 1 Page Business Plan
Overview
Amtico has a clear business objective to develop, produce, promote and distribute Luxury vinyl flooring products. These products have been developed over 50 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Amtico has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Hard wearing but aesthetically pleasing luxury flooring. This is a critical issue for our selected target market of Uk house builders.
The Value Proposition
Amtico is uniquely positioned to deliver value to Uk house builders. "Amtico will We provide quality flooring with a strong brand which their customers will and do find extremely appealing and desirable." In order to be deliver on this value proposition, we We are the brand leader and only Uk produced LVT. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Luxury vinyl flooring market. We consider our key competitors to be: Karndean, modeleo, polyflor. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Karndean, modeleo, polyflor by Superior products, stronger brand and better service to the client.
Key Strategies
Over the next 6 months our focus will be to Look for new house builder clients in the north of england and scotland. This task will be undertaken in the context of our broader strategy to Develop and focus on new house building clients in the south east of england. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Introduce amtico access Add resources to my team Grow business to annual sales of £10,000,000
About this document
Luxury vinyl flooring Business Plan
This document was created by Mark of Amtico using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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