The walking boot shoe 1 Page Business Plan
Overview
The walking boot shoe has a clear business objective to develop, produce, promote and distribute Walking boot shoe products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
The walking boot shoe has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Reduce the body pain and joint strain associated with wearing a walking boot on one leg. This is a critical issue for our selected target market of Walking boot pain sufferers.
The Value Proposition
The walking boot shoe is uniquely positioned to deliver value to Walking boot pain sufferers. "The walking boot shoe will Eliminate the pain associated with wearing an uneven walking boot." In order to be deliver on this value proposition, our unique and exclusive heel height shoe precisely levels the alignment of the entire skeletal system while wearing an uneven walking boot. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Walking boot shoe market. We consider our key competitors to be: Even-up. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Even-up by delivering a walking boot shoe that is a comprehensive balancing shoe designed with several key features to remove the pain and strain associated with wearing a walking boot. The even-up is a strap on accessory to your current shoe that is unstable, slippery and gripless..
Key Strategies
Over the next 6 months our focus will be to Find a manufacturer to produce a shoe with a 2cm sole height to be purchased at wholesale. This task will be undertaken in the context of our broader strategy to Establish 25 retail contracts to sell the walking boot shoe via their online, phone and catalog sales channels. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Find manufacturer Establish 25+ online retailers Determine distribution model
About this document
Walking boot shoe Business Plan
This document was created by Tom of The walking boot shoe using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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