organique blends manufacturing limited 1 Page Business Plan
Overview
Organique Blends manufacturing limited has a clear business objective to develop, produce, promote and distribute Organique SPA skin polish kit. This Kit consists of products, that have been developed over four years with a core focus on addressing the key customer problem and associated opportunities, of money and time, to visit a SPA saloon.
The Business Objectives
When as a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to create awareness of the existence of The Kit and acquire new customers and retain them for life. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Organique Blends manufacturing limited has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The kit is a do it yourself kit that can serve the same benefits and purpose, that a vist and cost to a SPA skin salon, would do. This is a critical issue for our selected target market of Ladies between the ages of 22 to 60 years.
The Value Proposition
Organique Blends manufacturing limited is uniquely positioned to deliver value to ladies between the ages of 22 to 60 years. "Organique Blends manufacturing limited will give the client, a glowing complexion and skin that she would be proud of, throughout her life." In order to deliver on this value proposition, we use natural ingredients and age long proven SPA salon system and technology, to achieve the intended results. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the organique SPA skin polish kit market. We consider our key competitors to be: The body shop. The international brands . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The body shop, because we have the similar product fomulation but we are more localised regarding sourcing of ingredients and pricing, and we have added other products necessary for the customers skin, from our experiences running a SPA saloon.
Key Strategies
Over the next 6 months, our focus will be to expand our capacity to be able to sell The Kit to clients across the country. This task will be undertaken in the context of our broader strategy to expand our capacity and develop more distributors network, so that the brand can be entrenched in the mind of the acquired new customers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Increase capacity of product production by installing filling machines. Developing a dedicated exhibition team, out of the existing staff of Organique SPA. Develop distributors and establish experience centres in major towns in Nigeria
About this document
organique SPA skin polish kit Business Plan
This document was created by ramat of organique blends manufacturing limited using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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