Scott's jewellery services inc 1 Page Business Plan
Overview
Scott's Jewelery Services inc has a clear business objective to develop and produce a free app,promote the sale of cell phones and buy jewelry and offer jewelry cleaning services.These products and services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Scott's jewellery services inc has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To sell phones at a cheaper rate and provide an outlet for people to sell their jewelry and obtain quick cash in a safe and comfortable environment. This is a critical issue for our selected target market of Adults from eighteen onward.
The Value Proposition
Scott's jewellery services inc is uniquely positioned to deliver value to Adults from eighteen onward. "Scott's jewellery services inc will provide phones at an affordable price and allow customers to have a safe convenient outlet to sell their jewelry and obtain much needed cash while at the same time being able to offer a free app that can make free calls." In order to be deliver on this value proposition, we Our safe , comfortable and convenient location is one of our assets along with great customer service that follows high compliance protocols. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Buying jewelery and cellphones market. We consider our key competitors to be: In Grenada there are three jewelry stores that buy and sell jewelry and there is cash wiz that buys and pawns jewelry and electronics and household items
We are uniqu because in our store well sell cell phones and buy jewelery as well as offering a free app to assist in our advertising initiative while offering a solution to customers that allows them to talk to their friends and family for free. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with In Grenada there are three jewelry stores that buy and sell jewelry and there is cash wiz that buys and pawns jewelry and electronics and household items. There are also two leading suppliers for cell phones along with other smaller stores.
We are uniqu because in our store well sell cell phones and buy jewelery as well as offering a free app to assist in our advertising initiative while offering a solution to customers that allows them to talk to their friends and family for free.
We are the only ones that are using direct marketing initiative to remind customers that we exist every day unlike the other stores as a result we are the first on customers minds.
Key Strategies
Over the next 6 months our focus will be to Using the free for me app as a way to advertise the business
Also using the negoting computer software as a smart negotiation tool when buying jewelry we can offer attractive pricing while still being able to make a profit.
BY selling phones at a low cost to attract customers will also be to our advantage. This task will be undertaken in the context of our broader strategy to Expand into offering advertising solutions. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new products,Sell 30 phones a month Have 10 jewelery sales a day
About this document
Buy jewelery sell phones Business Plan
This document was created by Scotts of Scott's jewellery services inc using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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