Alpaca business plan 1 Page Business Plan
Overview
'Maytree Alpacas' has a clear business objective to produce show winning black Alpacas. We aim to establish a great gene pool using only top quality back male Alpacas with our show winning females to produce award winning offspring.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives. As the gestational period for an Alpaca is 11.5 months, we know this is a long term venture and will very carefully select each male to pair with our females resulting in quality cria every year.
The Customer
This business plan has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the amount of competition about so it is very important that we have very strong marketing to reenforce our breeding program's. This is a critical issue for our selected target market.
The Value Proposition
'Maytree Alpacas' is unique in producing show winning Alpacas in black. They produce fabulous fibre and make great pets.." In order to be deliver on this value proposition, we concentrate on our gene pool to produce black which are rarer than white ones.. This is a slightly risky strategy, but will make us be able to keep our selling prices at a higher rate.
Competitors
We have a number of competitors within the Show Winning Alpacas market. We consider our key competitors in the South West to be: Www.alpaca-uk.co.uk
Www.langatonalpacas.co.uk
Www.reddingvalealpacas.co.uk. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with all three by specialising in black alpacas..
Key Strategies
Over the next 6 months our focus will be to buy four high quality young Female Alpacas and mate them with Prize winning Black Alpacas.
With this done correctly we will be on track to have four Black Cria born healthy next year. Then depending on the sex we will keep for the males for stud and females for our breeding program. Of the four original females we will sell two of them as they are now proven mothers of good offspring and thus their price will increase accordingly.
Part of our 12 month plan would also be to look for land to purchase and mate the remaining two female alpacas.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch with four females pregnant to show winners, Have four healthy black Alpacas and Buy a few acres of land to accommodate the growing flock.
About this document
Show Winning Alpacas Business Plan
This document was created by Fiona of Alpaca business plan using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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