Archaic Design Inc. 1 Page Business Plan
Overview
Archaic Design Inc. has a clear business objective to develop, produce, promote and distribute quality kitchens, baths, flooring products and services. These products and services have been developed over fourteen years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Archaic Design Inc. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need of higher quality products and services at fair prices with the utmost respect for the customers money. This is a critical issue for our selected target market of driven successful educated hardworking people.
The Value Proposition
Archaic Design Inc. is uniquely positioned to deliver value to driven successful educated hardworking people. "Archaic Design Inc. will Provide a service and product up to ten times better than your standard company can produce." In order to be deliver on this value proposition, we we come from a strong construction background with an art and design education. We have strong values in proving quality workmanship. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the quality kitchens baths and flooring market. We consider our key competitors to be: Buffkin, Island Tile, Eastern Kitchen and Bath, B&C Granite and Cabinets, Stonecrafters Inc., American Marble & Granite, Superb Kitchens, and Classic Kitchens. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Buffkin, Island Tile, Eastern Kitchen and Bath, B&C Granite and Cabinets, Stonecrafters Inc. by maintaining that we are not sales people we are fabricators, designers, installers and contractors who know our products so we can give the consumer the knowledge to conduct a serious and well in formed decision.
Key Strategies
Over the next six months our focus will be to become a licensed home builder. This task will be undertaken in the context of our broader strategy to start building affordable high quality homes. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next two years are: Launch the retail aspect of store, obtain high end contractors as customers, and launch an online store
About this document
Quality Kitchens Baths Flooring Business Plan
This document was created by Russell of Archaic Design Inc. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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