BlackStars Plan 1 Page Business Plan
Overview
BlackStars Plan has a clear business objective to develop, produce, promote and distribute Custom unique clothing line products. These products have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
BlackStars Plan has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Uniqueness unlike other companies. This is a critical issue for our selected target market of Anyone into fashion.
The Value Proposition
BlackStars Plan is uniquely positioned to deliver value to Anyone into fashion. "BlackStars Plan will Create a clothing line that is unique and customizable for the customer and their fashion needs.." In order to be deliver on this value proposition, we We offer unique urban attire at a reasonable price and very good quality.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Custom unique clothing line market. We consider our key competitors to be: DKNY, Ralph Lauren, Jordan, RocaFella, and Guess. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with DKNY, Ralph Lauren, Jordan, RocaFella, and Guess by Unique urban dance attire clothing .
Key Strategies
Over the next 6 months our focus will be to Appoint a sales manager. This task will be undertaken in the context of our broader strategy to Expand to new products and open store . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product Obtain more customers Open store
About this document
Custom unique clothing line Business Plan
This document was created by Brittany of BlackStars Plan using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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