ALTG Marketing Solutions 1 Page Business Plan
Overview
ALTG Marketing Solutions has a clear business objective to develop Web design and development products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
ALTG Marketing Solutions has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Online digital marketing. This is a critical issue for our selected target market of Small Business Owners.
The Value Proposition
ALTG Marketing Solutions is uniquely positioned to deliver value to Small Business Owners. "ALTG Marketing Solutions will Provide a service that helps build a bridge between our clients customers and their business." In order to be deliver on this value proposition, we Our freshly graduated minds are branded with the freshest and newest ideas for new age marketing. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Web design and development market. We consider our key competitors to be: MABU
Power Interactive
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with MABU
Power Interactive
by Cheaper
Faster
Better.
Key Strategies
Over the next 6 months our focus will be to Make 3-5 sales calls everyday.
Create flyers to help spread the word.. This task will be undertaken in the context of our broader strategy to Create more marketing services that we offer to help build the clients' company brand. (Logo's, Mission statements, Slogans,etc.). These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 30 customers by December '14 Start offering new marketing products/services Get Wells Fargo account to $1,000.00 by December '14
About this document
Web design and development Business Plan
This document was created by Austin of ALTG Marketing Solutions using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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