café vida 1 Page Business Plan
Overview
café vida has a clear business objective to develop, produce, promote and distribute Coffee services. These services have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
café vida has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as No coffee shop in the area. This is a critical issue for our selected target market of Local coffee lovers and studenta.
The Value Proposition
café vida is uniquely positioned to deliver value to Local coffee lovers and studenta. "café vida will Everyday, customers are promised fresh coffee." In order to be deliver on this value proposition, we Amazing location, cheaper and amazing atmosphere. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Coffee market. We consider our key competitors to be: Cafe Nero which is on a main road. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cafe Nero which is on a main road by Freshly roasted coffee in the store and fresh sandwich served.
Key Strategies
Over the next 6 months our focus will be to Appoint experienced staff. This task will be undertaken in the context of our broader strategy to Open a new store. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Coffee roasting machine High speed wifi Study quite area
About this document
Coffee Business Plan
This document was created by Hamza of café vida using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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