Elizabeth Arden beauty 1 Page Business Plan

Skincare, Cosmetics and Fragrances Business Plan

Elizabeth Arden beauty 1 Page Business Plan

Overview

Elizabeth Arden beauty has a clear business objective to develop, produce, promote and distribute Skincare, Cosmetics and Fragrances products and services. These products and services have been developed over 105 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue, profitability and increase customer loyalty and growth.

The Customer

Elizabeth Arden beauty has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Customer skin concerns, how to choose and apply the correct make up.. This is a critical issue for our selected target market of everyone

The Value Proposition

Elizabeth Arden beauty is uniquely positioned to deliver value to Everyone. "Elizabeth Arden beauty will help you choose the correct skincare products and routine to address your skin type and skin concerns to make you feel and look better." In order to deliver on this value proposition, we will be one of the few beauty houses that can colour match your skin to the correct foundation and we are the only beauty brand that has the facility to scan your skin with our skin scanner to determine the correct skincare for you.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Skincare, Cosmetics and Fragrances market. We consider our key competitors to be: Clarins
Liz Earle
Clinique
Estée Lauder
Dior
LANCÔME
CHANEL . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Clarins
Liz Earle
Clinique
Estée Lauder
Dior
LANCÔME
CHANEL by We are the only company to give the customer a correct skin analysis on counter with our skin scanner..

Key Strategies

Over the next 6 months our focus will be to I will aim to grow the revenue for my counter by promoting the brand via collaborations with other companies, whether it be shops, banks, hospitals. Giving free make overs/facials to employees from these companies and hoping to gain them as new and regular customers therefore increasing sales and attracting a new customer base.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 6 months are to book two customers per week for a facial/make over. 30% of monthly target to be PREVAGE skincare sales Ask every customer to join the Red Door Card Club

About this document
Skincare, Cosmetics and Fragrances Business Plan
This document was created by Caroline of Elizabeth Arden beauty using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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