SuperTramp Inc. 1 Page Business Plan
Overview
SuperTramp Inc. has a clear business objective to develop, promote and provide unique fitness and recreational services to the Island population within a state of the art facility located in the Charlottetown area. This concept of providing an alternative athletic and fitness opportunity stemmed from the absence of recreational choices , other then the traditional (I.e. Pools, rinks, gyms, bowling alley).
The Business Objectives
As key component of our initial growth strategy and facility launch, we consider it critical to identify target markets and tailor our facilities and programming to meet their needs and exceed all expecting of our clients. After the initial introduction of our unique facilities, our company growth will stem from creative marketing and unique spin off opportunities, such as providing a social centre, specialized trampoline training, after school programming, team building, fitness programming, and a special functions room.
The Customer
SuperTramp Inc. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Very little choice for recreational & social facilities in the area, other then rinks and pools. Our facility addresses the needs of evolving sports community ( and the need to have alternative recreational facilities available to all ages, social, economic and athletic communities.). This is a critical issue for our selected target market of Everyone. Primarily school aged kids..
The Value Proposition
SuperTramp Inc. is uniquely positioned to deliver value to Everyone. Primarily school aged kids.. "SuperTramp Inc. will Provides a unique recreational experience to everyone who loves to JUMP!." In order to be deliver on this value proposition, we No trampoline facilities exist on PEI. We would fill and recreational, social and athletic niche market that has yet to be satisfied on the Island. Would appleal to a large spectrum of the population. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fitness and Recreation Complex market. We consider our key competitors to be: None. No competition exists in the trampoline market on the Island.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with None. No competition exists in the trampoline market on the Island. by To fill a void in the recreational and athletic market. .
Key Strategies
Over the next 6 months our focus will be to Create solid business plan.
Acquire funding
Purchase asserts
Lease facilities
Build infrastructure
Creative PR and media blitz. This task will be undertaken in the context of our broader strategy to Open the doors of our incredibly hip and progressive trampoline facility in the Charlottetown/Cornwall area of PEI. We will service all athletic abilities, all ages, and create unique programming to target specialty markets ( freestyle skiers, gymnasts, hockey players, bday parties, the elderly) .. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch SuperTramp Facilities. Obtain a massive share of the school age, after school recreation market develop specialized programs to suit niche markets (I.e. Low impact fitness classes, freestyle skiers, bday parties, corporate team building, sports teams)
About this document
Fitness and Recreation Complex Business Plan
This document was created by Gret of SuperTramp Inc. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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