SwapCan 1 Page Business Plan
Overview
SwapCan has a clear business objective to promote the free swapping of goods. This service has been in development for over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
SwapCan has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we validate the key customer concerns as well as be promise to ship all packages within 24hrs. This is a critical issue for our selected target market which consists os anyone looking to swap goods.
The Value Proposition
SwapCan is uniquely positioned to deliver value to Anyone with goods to swap. "SwapCan will Provide a free swapping platform.." In order to deliver on this value proposition, our unique algorithm constantly scans newly added swaps and intelligently matches those with prospective swaps. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have very few competitors in the swapping market. We consider our key competitor to be Ebay. Our understanding of Ebay has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ebay because our service is easy and free.
Key Strategies
Over the next 6 months our focus will be to Create an advanced algorithm to allow customers to perform multiple way swaps. This task will be undertaken in the context of our broader strategy to offer an app to allow users to swap from their mobile device. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch app, attain 250000 users, and gain significant traction online.
About this document
Swapping of goods Business Plan
This document was created by Devin Cunningham and Yuval Fuchs of SwapCan using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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