Cherry tree 1 Page Business Plan
Overview
Cherry tree has a clear business objective to develop, produce, promote and distribute Food and drink products and services. These products and services have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Cherry tree has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as A bad reputation and run down. This is a critical issue for our selected target market of Community.
The Value Proposition
Cherry tree is uniquely positioned to deliver value to Community. "Cherry tree will Provides a survive and good customer rapport and good quality food at a reasonable price." In order to be deliver on this value proposition, we Own home made food that is of high class standard that is aimed at the local community. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Food and drink market. We consider our key competitors to be: Local pubs . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Local pubs by Higher standards.
Key Strategies
Over the next 6 months our focus will be to New menus new staff members better choice of drinks new decor new management theme nights . This task will be undertaken in the context of our broader strategy to Open to wedding party's and wakes . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Gain reputation gain customers gain popularity
About this document
Food and drink Business Plan
This document was created by Shane of Cherry tree using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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