Olympus health 1 Page Business Plan
Overview
Olympus health has a clear business objective to develop, produce, promote and distribute Fitness, personal training, supplementation products and services. These products and services have been developed through over 5 years experience with a core focus on addressing the key customer problem and associated opportunities to lead a healthier happier life.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire and retain loyal customers. Customer acquisition is considered to be the critical activity during the start up phase of the business. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Olympus health has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have ascertained the clear and justifiable need for a caring and devoted fitness team to aid in the general publics' Health and fitness. This is a critical issue for our selected target market of the general public ensuring no individual harbours an unhealthy lifestyle.
The Value Proposition
Olympus health would be uniquely positioned to deliver value to the general public. "Olympus health will "deliver happiness through health and exercise." In order to be able to deliver on this value proposition, we as a partnership offer a genuine care for the people we train and the lifestyles they lead. This capability and ability to nurture has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fitness personal training supplements market. We consider our key competitors to be: Bannatynes
The shrewsbury club. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Bannatynes
The shrewsbury club through; Experience
Attention to anatomically correct exercises
Thirst for knowledge
Care for clients.
Key Strategies
Over the next 6 months our focus will be to Open and sustain the business. This task will be undertaken in the context of our broader strategy of membership acquisition. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Acquire sufficient members to survive the first two years, Secure sufficient funding, Launch supplement line
About this document
Fitness personal training supplements Business Plan
This document was created by Jason of Olympus health using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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