Good Karma Recycle center 1 Page Business Plan
Overview
Good Karma Recycle center has a clear business objective to distribute aluminum,plastic,glass products and services. These products and services have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Good Karma Recycle center has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the problem that we might come across is other recycling centers prices might be higher then ours.. This is a critical issue for our selected target market of local consumers.
The Value Proposition
Good Karma Recycle center is uniquely positioned to deliver value to local consumers. "Good Karma Recycle center is in the middle of million dollar circle that will never end.." In order to be deliver on this value proposition, the difference between others vs good karma is i will provide free coffee and donuts to consumers selling to us. We will also match selling prices as it changes in the market.This capability has taken considerable time and resources to develop our competitive advantage.
Competitors
We have a number of competitors within the aluminum,plastic,glass market in our surroundings.We consider our key competitors to be: Cash2u, Mob and Re planet. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cash2u, Mob and because we can be in the same level as our competitors in this business because we all have the same processing facility and we will also work our way up like them. We will always match top paying prices to consumers to make them keep returning to us.
Key Strategies
Over the next 6 months our focus in good karma is to promote online and earn business from restaurants , churches, schools etc with offsite purchases. I would want the whole city and neighborhood to know we got the highest paying price in our location. This task will be undertaken in the context of our broader strategy,After being a year in business I would like to expand good karma to a second location.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: purchase tons of aluminum, glass and plastic have multiple locations later become a dual entity meaning becoming recycle center and processor.
About this document
aluminum,plastic,glass Business Plan
This document was created by Arnold of Good Karma Recycle center using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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