Sarah E Booker Photography 1 Page Business Plan
Overview
Sarah E Booker Photography has a clear business objective to produce Photography products and services. These products and services have been developed over 5 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Sarah E Booker Photography has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as High quality photo products at affordable prices. This is a critical issue for our selected target market of Parents.
The Value Proposition
Sarah E Booker Photography is uniquely positioned to deliver value to Parents. "Sarah E Booker Photography will provide high quality photography with a friendly and affordable service." In order to be deliver on this value proposition, we We offer unique and creative photography backgrounds and incorporate the importance of play into our creative photo shoots.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Photography market. We consider our key competitors to be: Cheap new photographers
Local established photographers
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cheap new photographers
Mothercare
The sitting room
Laura rhian
by Quality products, friendly and approachable, creative and growing choices .
Key Strategies
Over the next 6 months our focus will be to Contact nurseries and playgroups. This task will be undertaken in the context of our broader strategy to Contact schools. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 5 new nurseries/playgroups create 5 new scenes/shoots increase last years sales by month by 50%
About this document
Photography Business Plan
This document was created by Sarah of Sarah E Booker Photography using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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