Shasta's Confectionery 1 Page Business Plan
Overview
Shasta's Confectionery has a clear business objective to develop, produce, promote and distribute Candies and chocolate products. These products have been developed over six months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Shasta's Confectionery has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Customer response to old time candy/chocolate products has been tremendous but limited due to space availability.. This is a critical issue for our selected target market of Old time candy/chocolate lovers..
The Value Proposition
Shasta's Confectionery is uniquely positioned to deliver value to Old time candy/chocolate lovers.. "Shasta's Confectionery will Bring the "old time candy/chocolate store" concept with expanded product availability to everyone.." In order to be deliver on this value proposition, the store brings back the "old time gold rush"theme that embodies the town of Yreka. The store takes us back to the good old days where you can have fun and select goods and products that were enjoyed years ago but were lost over time.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Candies and chocolate market. We consider our key competitors to be: The big retail stores that are forced to offer new and packaged products to compete leaving a smaller untouched market for the good old days products no longer mass produced.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The big retail stores are forced to offer new and packaged products to compete leaving a smaller untouched market for the good old days products no longer mass produced. by We can concentrate on the things customers are asking for and expand our base by delivering the things they want and have doing it. To be able to select exactly the products, flavors, and quantities our customers want will keep them happy and coming back for more..
Key Strategies
Over the next six months our focus will be to expand product selection, space availability, and customer base.. This task will be undertaken in the context of our broader strategy to diversify product availability. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next two years are: Expand customer base, update product selection, and be continually responsive to customer product requests.
About this document
Candies and chocolate Business Plan
This document was created by Craig of Shasta's Confectionery using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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