ShirtlessBum.com 1 Page Business Plan
Overview
ShirtlessBum.com has a clear business objective to promote third party clothing attire & discounts. This service has been developed over months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process with minimal customer attrition.
The Customer
ShirtlessBum.com has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problems to be quality content & website ease of use. This is a critical issue for our selected target market of ages 10-40.
The Value Proposition
ShirtlessBum.com is uniquely positioned to deliver value to Ages 10-40. "ShirtlessBum.com will Allows you to see hundreds of customer hand picked, top rated, apparel online. Additionally, ShirtlessBum.com has exclusive artist interviews with key insight into the business. You'll love their websites ease of use & well thought out features.." In order to be deliver on this value proposition, we Our background in military ethics & unselfishness ensures the customer comes first. ShirtlessBum is here to serve. Anyone can build a hub website like ours, but the real question is can they manage it like us? Once a consumer visits our site, they'll be sure to come back.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the clothing attire market. We consider our key competitors to be: Zazzle, GAP, and Yoga Apparel.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Zazzle, GAP, and Yoga Apparel. by We have no overhead or budget constraints. I'm retired with benefits so all I have is time to grow and focus on the business..
Key Strategies
Over the next 6 months our focus will be to Platform focus for consumer ease of use & exceptional website experience. Also offer exclusive interviews with renowned artists in the industry.. This task will be undertaken in the context of our broader strategy to Grow the business through multiple marketing avenues to include but not limited to social media shares, retailer feedback & product analysis.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Website finalization A/B testing IOT improve user traffic Operation "Keep the Client".
About this document
Clothing attire Business Plan
This document was created by Marcos of ShirtlessBum.com using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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