The Renata Experience 1 Page Business Plan
Overview
The Renata Experience has a clear business objective to produce Organic Beauty products. These products have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
A key component to our growth strategy is to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our long term business objective is always to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers we acquire consistently. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our short term objective is to build a clear customer acquisition process.
The Customer
The Renata Experience has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for organic products that can be used to not only maintain healthy glowing skin but a healthy lifestyle as well. This is a critical issue for our selected target market of Men, Women and Children.
The Value Proposition
The Renata Experience is uniquely positioned to deliver value to Men, Women and Children. "The Renata Experience will Provide products free of harsh chemicals that damage and age the skin." In order to deliver on this value proposition, we have used what we've learned through our own experiences with sensitive skin and the use of harsh chemicals found in most skin care products. We have a personal investment in providing products that have been of great use to us. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Organic Beauty Product market. We consider our key competitors to be: Carol's Daughter
Shea Moisture
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Carol's Daughter
Shea Moisture
because we have a unique formula for manufacturing a homemade all natural product also consisting of the finest organic ingredients .
Key Strategies
Over the next 6 months our focus will be to Increase use of social media and networking events to introduce our company and products. . This task will be undertaken in the context of our broader strategy. Looking ahead to12 months from now I would like to begin manufacturing product for mass distribution to local businesses . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 150 faithful customers, featured on a prominent beauty blog or magazine and to become one of Oprah's favorite products.
About this document
Organic Skin Exfoliator Business Plan
This document was created by Renata of The Renata Experience using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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