DAG 1 Page Business Plan
Overview
DAG has a clear business objective to develop Special Events Planning Services. These services have been developed over 6 months with a core focus on addressing the customer needs.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
DAG has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The ability to plan cost effective events.. This is a critical issue for our selected target market of Glamour and Elegant.
The Value Proposition
DAG is uniquely positioned to deliver value to Glamour and Elegant. "DAG will be a One stop service!." In order to deliver this value proposition, we will use a hand selected network to personalize cost effective and affordable services. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Special Events Planning market. We consider our key competitors to be: Quality and Memorable events. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Quality and Memorable events. by being Affordable and cost effective.
Key Strategies
Over the next 6 months our focus will be to Develop a marketing strategy. This task will be undertaken in the context of our broader strategy to Expand the product line to wedding planning. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Marketing advertising promoting
About this document
Special Events Planning Business Plan
This document was created by Dorothy of DAG using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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