KNURD 1 Page Business Plan
Overview
KNURD has a clear business objective to develop, produce, promote and distribute Music, performances, overall entertainment products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
KNURD has a clear focus on the needs of his fans/customers. Through a structured customer discovery process, we have validated the key customer problem being he lack of Music that reaches, touches, inspires and motivates the less popular groups of people society calls nerds, geeks, goths anyone slightly different from the norm.. This is a critical issue for our selected target market of People who do there own thing.
The Value Proposition
KNURD is uniquely positioned to deliver value to People who do there own thing. "KNURD will speak too, reach and entertain those searching for a voice of their own. Anyone who has ever felt outcasted or different will love what KNURD does." In order to deliver on this value proposition, with many years of self teaching KNURD has become a very skilled emcee. Armed with his years of self taught production skills some audio engineering schooling and his personal experience enable KNURD to not only relate to his audience but captivate them as well. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Music, performances, overall entertainment market. We consider our key competitors to be: Eminem, Hopsin, and Tech 9ine . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Eminem, Hopsin, Tech 9ine by marketing to crowds that aren't heavily marketed to currently. I.e. Comic book, video game and other cult type shops. I feel that the places and people I plan on marketing to directly gives me an angle that has not really been worked prior
Key Strategies
Over the next 6 months our focus will be to Put together good looking t shirts (men & women's) to sell at shows. This task will be undertaken in the context of our broader strategy to tour Texas open Mics venues These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: End of Texas open mic tour end of real state to state tour and Making $100,000 from entertainment annually
About this document
Music, performances, overall entertainment Business Plan
This document was created by Chasen of KNURD using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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