Mira Mira 1 Page Business Plan

Fashion and Body Piercing Business Plan

Mira Mira 1 Page Business Plan

Overview

Mira Mira has a clear business objective to design, produce, promote and distribute Fashion Garments and offer Upper Body Piercing products and services. These products and services will be developed with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Mira Mira has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as minimal choices to shop local for Fashionable Garments. Upper body piercing services are non-existant locally.. This is a critical issue for our selected target market of 'Look at me' and 'Young Optimistic'.

The Value Proposition

Mira Mira is uniquely positioned to deliver value to 'Look at me' and 'Young Optimistic'. "Mira Mira wishes to satisfy the desire of uniqueness for women by creating signature garments.." In order to deliver on this value proposition, Mira Mira uses Fashion forecasting techniques to source up to date fashion trends that influence designs. Mira Mira also has a strong knowledge in Retro & Vintage fashion offering information to customers about the era of fashion, design-lines and history of garments. Mira Mira uses modern and retro/vintage fabrics, embellishments and design-lines for every garment created. Mira Mira produces small stocklines of designed garments to ensure originality/one-off accents to each customer. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Fashion and Body Piercing market. We consider our key competitors to be:

Any online fashion houses, designers Australia wide and internationally.

Locally key competitors would be local boutiques -
Be exposed
Target
Rockmans
Country to City
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with
Be exposed
Target
Rockmans
Country to City
by the Quality of our garments produced is of high Industry standards. Mira Mira garments are Australian made not mass produced. Mira Mira not only retails own label garments but also offers garments that are redesigned from 'Original' Retro & Vintage pieces to create a modern - bring back to life each garment with new embellishments, reconstructed design-lines for create 'One-off' accents.
Mira Mira also offers local clients an upper body piercing service which this service does not exist locally..

Key Strategies

Over the next 6 months our focus will be to Market Mira Mira through Fashion show events at local venues.
Contracting Upper Body Piercing service to local beauty salons. This task will be undertaken in the context of our broader strategy to Explore partnership with other existing Fashion labels - open a shop space for production and showroom.
Distribution to interstate fashion boutiques.
Set up a licensed piercing studio locally that is of Industry standards and regulations. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Produce and launch second collection of Mira Mira garments. Open commercial show room fashion & body piercing boutique. Obtain 30 customers for piercing

About this document
Fashion and Body Piercing Business Plan
This document was created by Miranda of Mira Mira using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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