Pink Chiffon Bakery & Cafe 1 Page Business Plan
Overview
Pink Chiffon Bakery & Cafe has a clear business objective to develop, produce, promote and distribute Baked goods & custom cakes products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Pink Chiffon Bakery & Cafe has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for custom decorated cakes and home made baked goods using real ingredients. This is a critical issue for our selected target market of Parents, women, 20-somethings.
The Value Proposition
Pink Chiffon Bakery & Cafe is uniquely positioned to deliver value to Parents, women, 20-somethings. "Pink Chiffon Bakery & Cafe will Offer delicious quality baked goods & turn your imagination into hand made custom cakes." In order to deliver on this value proposition, we have the Creative ability to turn customers ideas into edible reality. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Baked goods & custom cakes market. We consider our key competitors to be: Other bakeries, online cake shops, Dimitries. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other bakeries, online cake shops, Dimitries by Unique offering of specialty cakes, best tasting home made baked goods.
Key Strategies
Over the next 6 months our focus will be to Open a store-front. This task will be undertaken in the context of our broader strategy to Hire employees. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Make 50th custom cake Host first tea party Earn $1,000,000
About this document
Baked goods & custom cakes Business Plan
This document was created by Sarah of Pink Chiffon Bakery & Cafe using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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