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The meat shop 1 Page Business Plan

Overview

The meat shop has a clear business objective to produce Pre Packed meat products. These products have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

The meat shop has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Keeping the meat as fresh as you can for as long as you can. This is a critical issue for our selected target market of Low income market.

The Value Proposition

The meat shop is uniquely positioned to deliver value to Low income market. "The meat shop will Providing the township with top quality meat with no extra cost of traveling." In order to be deliver on this value proposition, we have 15 year experience in the meat industry whit a full scale butchery thats got our back and will be our main supplier.This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Pre Packed meat market. We consider our key competitors to be: Obc chicken . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Obc chicken by The customer don't have to by in bulk,smaller baskets easier on the wallet .

Key Strategies

Over the next 6 months our focus will be to Get cheaper meat but keeping the quality up to standards . This task will be undertaken in the context of our broader strategy to To be consistent an open another shop . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Starting up Paying of the shop units Celebrating 6 months of business

About this document
This document was created by Ruan of The meat shop using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.