BedderTech 1 Page Business Plan
Overview
BedderTech has a clear business objective to develop High-Density Residential IT services. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
BedderTech has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Dearth of affordable consumer IT solutions. This is a critical issue for our selected target market of Technically challenged end-users..
The Value Proposition
BedderTech is uniquely positioned to deliver value to Technically challenged end-users.. "BedderTech will Deliver discount IT service at economies of scale." In order to be deliver on this value proposition, we Our flat monthly rate means we make the best return by solving problems and educating customers so that they get the most bang out of their IT dollar. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the High-Density Residential IT market. We consider our key competitors to be: Oxygen, Epic. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Oxygen, Epic by We have lower rates and provide better problem resolution and customer service.
Key Strategies
Over the next 6 months our focus will be to Develop a relationship with building owners and condo council members. This task will be undertaken in the context of our broader strategy to Have 50% of Tuxedo and River Heights high density properties as customers.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 5 buildings worth of contracts Hire first employee Grow to 21 buildings worth of contracts
About this document
High-Density Residential IT Business Plan
This document was created by Jonathan of BedderTech using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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