Etna ovens llp 1 Page Business Plan
Overview
Etna ovens llp has a clear business objective to develop, produce, promote and distribute Wood burning ovens products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Etna ovens llp has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as product quality affordability and practicality.
This is an issue for our selected target market.
The Value Proposition
Etna ovens is uniquely positioned to deliver value Quality and practicality,and have a range of ovens that appeal the affordability of different audiences (without compromising on quality) from £490 to £1500 This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Wood burning ovens market. We consider our key competitors to be: Stone bake company, dingley dells. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Stone bake company, and dingley dells by making our oven range affordable to different audiences offering highest quality product and service.
Key Strategies
Over the next 6 months our focus will be to exhibiting in various shows. This task will be undertaken in the context of our broader strategy to expose Our product with further marketing. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 50% Sales to trade customers (garden centres, diy stores). The opening of Etna Ovens food training academy offering training and business opportunities to keen individuals.
About this document
Wood burning ovens Business Plan
This document was created by Etna ovens of Etna ovens llp using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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