Khuthala's General and Projects Enterprise 1 Page Business Plan
Overview
Khuthala's General and Projects Enterprise has a clear business objective to develop, produce, promote and distribute my take away's and Catering 'organizing events as well as products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire more new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Khuthala's General and Projects Enterprise has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Flexibility affordability convenience This is a critical issue for our selected target market of Working class.
The Value Proposition
Khuthala's General and Projects Enterprise is uniquely positioned to deliver value to Working class. "Khuthala's General and Projects Enterprise will Provide fresh and affordable quality take always at your convenience we are just a call away, we do well organized events and corporate catering and many more other services." In order to deliver on this value proposition, we work effeciently by following a proper carefully plan working strategy we do follow ups and we can do it better than anyone else because we are goal driven ,assertive and reliable this capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Catering organizing market. We consider our key competitors to be: Corporate catering, events organizing and take away food business . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Corporate catering, events organizing take away business by unique selling skills
< br /> Always offer Affordable prices
Having Special offers on certain days
< br /> value for money products
< br /> Promotions and Marketing
Key Strategies
Over the next 6 months our focus will be to Gain more business offers and make our budget sales and grow our turn over by 10% This task will be undertaken in the context of our broader strategy to Expand our business by marketing it continuously and making sure we keep our customers satisfied and aim to be more profitably. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain hundreds of loyal customers always recruit new customers provide exceptional service by living our values.
About this document
Catering organizing Business Plan
This document was created by Khanyisile of Khuthala's General and Projects Enterprise using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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