Her Affliction. 1 Page Business Plan
Overview
Her Affliction. has a clear business objective to distribute womens fashion and accessories products. These products have been researched over the last few months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product marketing and distribution and these have been allowed for in our budget.
The Customer
Her Affliction. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as we sell unique items from all over the world.So women can be individual in their style.And be trend setters not item that are mass produced.. This is a critical issue for our selected target market of Middle class women 25-45.
The Value Proposition
Her Affliction. is uniquely positioned to deliver value to Middle class women 25-45. "Her Affliction. will we have just the dress for your night.We have something that will make you stand out at your party. We carry clothing that is unique and that not just anyone sells.." In order to be deliver on this value proposition, we We do it better because if we dont have something that you want instore we have a section instore where you can log on to our website and scan over our 1000s of designers products and have what you need delivered with in 5 days.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the womens fashion and accessories market. We consider our key competitors to be: Consignment botiques,banana republic, dolche cabana, Suzy sheer,sears,bay.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Consignment botiques,banana republic, dolche cabana, Suzy sheer,sears,bay. by We have 1000s of up and coming designers from all over the world that wecan order from..allowing women to be uunique In their style allowing them to be trendsettersas well as classy and confident.at the same time allowing new designers to show of there new products.
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Key Strategies
Over the next 6 months our focus will be to Find a great location for pop up store.start media campaign.set up at festivals and concerts.launch multiple products.open brick and mortar store.. This task will be undertaken in the context of our broader strategy to Expand multiple product lines,hire employees, expand ecommerce store.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: expand our products and merchandise obtained a loyal customer base Proven successful in our community.
About this document
womens fashion and accessories Business Plan
This document was created by shantelle of Her Affliction. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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