Lhotka Son's Trucking 1 Page Business Plan
Overview
Lhotka Son's Trucking has a clear business objective to distribute trucking transport business services. These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Lhotka Son's Trucking has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as delivering freight and goods beyond the requested time frame with lack of customer service. This is a critical issue for our selected target market of transport brokers and direct shippers.
The Value Proposition
Lhotka Son's Trucking is uniquely positioned to deliver value to transport brokers and direct shippers. "Lhotka Son's Trucking will provide freight and good transport in a timely fashion while maintaining a dependable reputation with an excellence in customer service." In order to be delivered on this value proposition, we provide multiple prior years experience in the trucking industry, we administer individuals with firsthand driving experience and have obtained multiple references over the years. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the trucking transport business market. We consider our key competitors to be: large transport corporations. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with large transport corporations by including several years of past experience in the trucking industry and being dedicated to providing first class customer service.
Key Strategies
Over the next 6 months our focus will be to network through multiple brokers in the industry. This task will be undertaken in the context of our broader strategy to purchase a second truck for expansion. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: our first completed transport, purchase of second truck, offering employment
About this document
trucking transport business Business Plan
This document was created by Carson of Lhotka Son's Trucking using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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