Gastro-Flex 1 Page Business Plan
Overview
Gastro-Flex has a clear business objective to distribute Endotherapy Devices. These products have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our market penetration strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow our presence in Colombia. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Gastro-Flex has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The delivery of G-Flex products in time to Clinics in Colombia. This is a critical issue for our selected target market of Reference Gastro Clinics.
The Value Proposition
Gastro-Flex is uniquely positioned to deliver value to Reference Gastro Clinics. "Gastro-Flex will bring high quality devices to colombian market at a reasonable price." In order to deliver this value proposition, our highly trained and experienced team knows exactly what the doctors need in each case to accomplish their task.
Competitors
We have a number of competitors within the endotherapy devices market. We consider our key competitors to be: Boston, Cook, Olympus, Endo-Flex. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Boston, Cook, Olympus, Endo-Flex by performing devices, reasonable price and commercial knowledge skills of our sales team.
Key Strategies
Over the next 6 months our focus will be to Establish a structure with reliable people. An Operations Manager, a Logistics clerk, a Sales Manager and a Sales Person. This task will be undertaken in the context of our broader strategy to build a team for the whole territory of Colombia. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: To be present in at least 80% of clinics in bogota, To be considered as one of the TOP 4 endoscopy brands in Colombia To gain a market share of 20% in Bogota.
About this document
Dispositivos para Endoterapia Business Plan
This document was created by Ricardo of Gastro-Flex using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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