Bay&Bruh 1 Page Business Plan
Overview
Bay&Bruh has a clear business objective to develop, produce, promote and distribute Custom made cloth products and services. These products and services are under constant development and research to acquire the best value with a core focus on addressing the key customer problem and associated opportunities, including the customization benefits and the promotion of Artists and a spectrum of genres in relation to target market preference.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers in an international level. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process to ensure the greatest value is met. Moreover, our aim for brand recognition is vital to our long term clandestine to achieving a substantial development in our brand line.
The Customer
Bay&Bruh has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as being able to choose their artistic structured design according to color preference, garment selection and style. This is a critical issue for our selected target market of Teenagers, adulthood and new-age enthusiasts who want to retain their personal touch.
The Value Proposition
Bay&Bruh is uniquely positioned to deliver value to adolescence, early and mid adulthood and new-age clients. "Bay&Bruh will Provide amazing designs by artist to promote their art work and to also bring environmental awareness through contributions of purchases to global causes." In order to deliver on this value proposition, Our website inquires of the art pieces that are mostly preferred to customers and applies unique custom oriented alternatives and advantages of purchasing our products. Weather in quality, satisfactions and unique designs selected 'by you for you'. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the custom made providers currently established. We consider our key competitors to be: Nike, Adidas (for their amazing designs) and other start-ups with almost similar models - usually providing prints of their choosing. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Nike, Adidas and other clothing start-up by bringing in artist work into the prospective of customers to choose and support their art work. Along with Traditional african garments such as dashikis and memes with a sarcastic touch.
Key Strategies
Over the next few months our focus will be to Establish a social media platform that ranges to all methods including key leaders promotions to establish product recognition through multiple channels, pages and groups. The most crucial element is our main website for compiling all out designs by divisions, styles, designs, as well as, custom made features. This task will be undertaken in the context of our broader strategy to empowering customers to design their own shirts on 3D models. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch different spectrums of clothing fashions and category variety.
Reaching international recognition to become the first and most dominant clothing line within this business model.
Maintain high customer relation management and brand loyalty for their online experience in convenience to online purchases.
About this document
Custom made cloth Business Plan
This document was created by Abdallah of Bay&Bruh using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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