Caves Beach Butchery 1 Page Business Plan
Overview
Caves Beach Butchery has a clear business objective to distribute Premiun Meat & Game products. These products have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Caves Beach Butchery has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to create a first class butchery that cuts to order & provides a prompt delivery service. This is a critical issue for our selected target market of Sporting Organisations, Clubs & Hotels.
The Value Proposition
Caves Beach Butchery is uniquely positioned to deliver value to Sporting Organisations, Clubs & Hotels through membership discounts. "Caves Beach Butchery will provide a quality product at an affordable price." In order to deliver on this value proposition, we offer unique sponsorship agreements with Sporting Organisations, Clubs & Hotels which will deliver financial support to the broader community. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Premiun Meat & Game market. We consider our key competitors to be: Blacksmiths Family Meats, Mrs Beetson's Butchery, Woolworths & Coles. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Blacksmiths Family Meats, Mrs Beetson's Butchery, Woolworths & Coles by providing premium meat & game, cut to order & delivered to the customers door.
Key Strategies
Over the next 6 months our focus will be to appoint a Marketing Manager. This task will be undertaken in the context of our broader strategy to expand into the local community through sponsorships of Sporting Organisations, Clubs & Hotels. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: supplying the Swansea Worker's Club, Swansea Hotel & Swansea RSL Club with our proucts, full time employment for staff & relocation of business to a new location
About this document
Premiun Meat & Game Business Plan
This document was created by Greg of Caves Beach Butchery using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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