Unity Chemicals 1 Page Business Plan
Overview
Unity Chemicals has a clear business objective to develop, produce, promote and distribute Household cleaning chemicals products. These products have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Unity Chemicals has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Good quality products with Low cost.. This is a critical issue for our selected target market of Housewives.
The Value Proposition
Unity Chemicals is uniquely positioned to deliver value to Housewives. "Unity Chemicals will Provide good quality products with Low cost.." In order to be deliver on this value proposition, we Advance formula, environmental friendly, high efficiency, Low cost.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Household cleaning chemicals market. We consider our key competitors to be: Hindustan lever, P&G, Nirma.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Hindustan lever, P&G, Nirma. by Good quality,
< br />Low cost..
Key Strategies
Over the next 6 months our focus will be to Appoint sales team,
< br />Improve production,
< br />Increase distribution.. This task will be undertaken in the context of our broader strategy to Expand business in other states,
< br />Plan for TV advertisement,
< br />Increase distribution,
< br />Export to other countries.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch laundry liquid detergent Acquire customer trust and satisfaction Maintain continuity
About this document
Household cleaning chemicals Business Plan
This document was created by Anand of Unity Chemicals using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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