VictorBrierley.com 1 Page Business Plan
Overview
VictorBrierley.com has a clear business objective to develop, produce, promote and distribute Food and Drink products and services. These products and services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
VictorBrierley.com has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We are offering a flexible, incredibly knowledgable and independent 'Food and Drink Ambassador' service. This is a critical issue for our selected target market of The Scotch Whisky Industry.
The Value Proposition
VictorBrierley.com is uniquely positioned to deliver value to The Scotch Whisky Industry. "VictorBrierley.com will We help brands to educate audience and sell their product buy using fun and educational presentations, all over the World.." In order to be deliver on this value proposition, we We are very experience and have already delivered fun and educational events, to thousands of people in the UK and other parts of the World.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Food and Drink market. We consider our key competitors to be: We're unique. Lots of people talk about their Whisky Brand, nobody talks about Scotland THEN Scotch Whisky. They can generally, only speak about one Brand. We will use cutting edge digital aids, gorgeous AV backdrops and our own special brand of 'Drinktertainment', to make our Brand Collaborators stand out from the Competition. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We're unique. Lots of people talk about their Whisky Brand, nobody talks about Scotland THEN Scotch Whisky. They can generally, only speak about one Brand. We will use cutting edge digital aids, gorgeous AV backdrops and our own special brand of 'Drinktertainment', to make our Brand Collaborators stand out from the Competition. by We have created the UK's first Scotch Whisky Training Scheme. We've been to nearly all the Scotch Whisky (and Gin) Distilleries. We have delivered our 90 minute presentation to thousands of people, in Groups of three, to three hundred. We write, present to The Scottish Parliament, speak on the Radio, lobby for change and generally DELIGHT our audience. Our research indicates our 'Good to Excellent' feedback is well over 90% of all our guests. We are not just Scottish Food and Drink Marketers, we are 'Drinktertainment', designed to bring in audiences and SELL our clients' Products, everywhere. We see the mainstay of our Scotch Whisky 'Drinktertainment' enjoying most success outside Scotland. .
Key Strategies
Over the next 6 months our focus will be to We will be launching our Service and will be telling a pre-defined number of Contacts about it.. This task will be undertaken in the context of our broader strategy to We want to be seen as Drinks (primarily Scotch Whisky) Experts and the 'go to' people who will inform, educate and entertain audiences on the history and heritage of Scotland and Scotland's National Drink. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: The launch of 'Drinktertainment' and telling our extensive network all about it. Our first Contract with a Drinks supplier. We want to collaborate and be the first in an a new way to Promote and sell Scottish Food and Drink (with the accent being on Scotch Whisky) We want to sign-up a large Hotel Chain, who see the benefit of entertained guests and filling their venues during the quieter times.
About this document
Food and Drink Business Plan
This document was created by Victor of VictorBrierley.com using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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