Vita Collagen 1 Page Business Plan

Nutricosmetic drinks Business Plan

Vita Collagen 1 Page Business Plan

Overview

Vita Collagen has a clear business objective to develop, produce, promote and distribute Nutricosmetic drinks products. These products have been developed over Three years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Vita Collagen has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Rios LifeStyle Pharma products will be the first choice for customers, involved in the food and beverage industry to better facilitate their enjoyment for functional products. We continually strive for growth opportunities to expand our market and our product range with new and, where possible, different functional beverages, without compromising the excellence of our existing operations.. This is a critical issue for our selected target market of Wallace Weider, marketing director.

The Value Proposition

Vita Collagen is uniquely positioned to deliver value to Wallace Weider, marketing director. "Vita Collagen will Create a business of high end collagen products to cater customers interested in Nutricosmetics trend." In order to be deliver on this value proposition, we Our unique product to be sold to our customers and all major leads to our sales team. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Nutricosmetic drinks market. We consider our key competitors to be: Voda Collagen . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Voda Collagen by We have unique collagen product namely VERISOL. .

Key Strategies

Over the next 6 months our focus will be to • In conjunction with the GM of Sales and Marketing lead and implement the strategic direction of the marketing function of Rios Lifestyle Pharma
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< br />• Identify key promotional opportunities that drive revenue in line with marketing objectives of our product range.
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< br />• Liaise with social network, creative designs for future product range and integrate marketing strategy.
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< br />• Lead a complex matrix of stakeholders in the project management and development of strategy and execution with third party brand partnerships.
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< br />• Inspire and develop new concepts to deliver effective marketing approach, including but not limited to POS, local area marketing and internal communications.
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< br />• Support the centre teams with the I execution of national and local campaigns to ensure they are exciting and entertaining our customers
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< br />• Oversee the creative traffic management of all inhouse design requests
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< br />• Identify opportunities that continually 'raise the bar' improving the performance of the marketing team and the business
< br />. This task will be undertaken in the context of our broader strategy to We believe that we have developed a product that meets the market in Australia and Nutricosmetic new trent has already reached Europe, US and Asia.
< br />Rios LifeStyle Pharma product range in its early stages of business, while the Collagen Water, Vita Collagen, DYC drink your collagen and DYP drink your protein intellectual property, Verisol patent rights for Australia and New Zealand are finalised and the business model refined, the pedal needs to be set very lightly to conserve the success of our company.
< br />. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product against other competitors Competitive products in other countries New competitors on upcoming years

About this document
Nutricosmetic drinks Business Plan
This document was created by Wallace Weider of Vita Collagen using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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