Grills on wheels 1 Page Business Plan
Overview
Grills on wheels has a clear business objective to produce Grilled meat, fish, burgers and hot dogs products. These products have been developed over 1month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to stay competitive and meeting the needs of our customers. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products and maintaining the quality of the old the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Grills on wheels has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Delivery services in nigeria. This is a critical issue for our selected target market of Everyone that enjoys good meat.
The Value Proposition
Grills on wheels is uniquely positioned to deliver value to Everyone that can consume food and isn't vegetarian. "Grills on wheels will Provide a mouth watery grill right at your door step when you need it and can be wheeled to any event. In order to be deliver on this value proposition, we will use Our unique local spices and this will be infused into our fresh produce. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Grill/suya market. We consider our key competitors to be: Isa(zone 5) and Mallam Ali (asokoro). Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with them, producing more products as they run at a shortage, delivery, and also outdoor events
Key Strategies
Over the next 6 months, our focus will be to Marketing and acquiring customers. This task will be undertaken in the context of our broader strategy to Innovating and introducing a new product to expand customer base. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product Cover a large customer base and Open a wuse 2 new branch
About this document
Poultry, beef and fish Business Plan
This document was created by Hamsatu of Grills on wheels using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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