HBS 1 Page Business Plan
Overview
HBS has a clear business objective to develop, produce, promote and distribute Travel agent products and services. These products and services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
HBS has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Getting to know my customers well. This is a critical issue for our selected target market of Hajj and omra.
The Value Proposition
HBS is uniquely positioned to deliver value to Hajj and omra. "HBS will A service to deliver leaflet and business cards to at least 35 customers." In order to be deliver on this value proposition, we Sales force team. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Travel agent market. We consider our key competitors to be: In deed we are similar in the product but not the quality of the service we are providing. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with In deed we are similar in the product but not the quality of the service we are providing by Stay closer to your customers transparency .
Key Strategies
Over the next 6 months, our focus will be to Telemarketing
< br />Business plan
< br />Mailing
< br />Word of mouth . This task will be undertaken in the context of our broader strategy to Looking for new markets
< br />Overcome the seasonal bias
< br />Push hard the marketing and business plan. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch a very good product Quality of staff Quality of services
About this document
Travel agent Business Plan
This document was created by Khalid of HBS using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment