Therapeutic Gateway 1 Page Business Plan
Overview
Therapeutic Gateway has a clear business objective and that is to Relax the body. These services have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Therapeutic Gateway has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Relieve stress and muscle pain. This is a critical issue for our selected target market of Any personnel.
The Value Proposition
Therapeutic Gateway is uniquely positioned to deliver value to Any personnel. "Therapeutic Gateway will Provide massage that'll make you feel like a whole new person." In order to deliver on this value proposition, we pay attention to detail and listen to what clients need. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Massage market. We consider our key competitors to be: Massage Evy, Renew day spa, Body Wellness. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Massage Evy, Renew day spa, Body Wellness by Going into business .
Key Strategies
Over the next 6 months, our focus will be to Promote business in social media sites until hiring a sales manager. This task will be undertaken in the context of our broader strategy to Expand business . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain constant clientele, have Therapist working with me, and Expand Business.
About this document
Relax the body Business Plan
This document was created by Antwaun of Therapeutic Gateway using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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