Sober Living 1 Page Business Plan
Overview
Sober Living has a clear business objective to produce Safe sober living home services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Sober Living has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as A safe place for recovering alcoholics to live while they get back on their feet. This is a critical issue for our selected target market of Transitioning recovering alcoholics.
The Value Proposition
Sober Living is uniquely positioned to deliver value to Transitioning recovering alcoholics. "Sober Living will Provide safe living environment with skills development programs for the recovering alcoholic just exiting a residential treatment facility." In order to be deliver on this value proposition, we Myself also a recovering alcoholic, I can better emphasize with the clients as well as being prepared for the journey. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Safe sober living home market. We consider our key competitors to be: No sober living facility within a hundred-mile radius. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with No sober living facility within a hundred-mile radius by With myself being a recovering alcoholic and better prepared for what the clients will need and how I can help them.
Key Strategies
Over the next 6 months, our focus will be to Contacting all Residential Care Facilities in the area. This task will be undertaken in the context of our broader strategy to Offer more services and classes. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Opening the doors to our faciluty Keep the home full of clients at all times Offering more classes and groups
About this document
Safe sober living home Business Plan
This document was created by Lisa of Sober Living using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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