The Kessel Run 1 Page Business Plan
Overview
The Kessel Run has a clear business objective to produce Coffee and food products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
The Kessel Run has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for great tasting coffee at a more affordable price. This is a critical issue for our selected target market of Yong to older workers.
The Value Proposition
The Kessel Run is uniquely positioned to deliver value to Yong to older workers. "The Kessel Run will Great coffee at a great price hired and made by vets." In order to be deliver on this value proposition, we Having the drive of a military combat team. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Coffee and food market. We consider our key competitors to be: Starbucks
< br />Dunkinndonuts
< br />Javabug. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Starbucks
< br />Dunkinndonuts
< br />Javabug by Using veteran owned coffee producing companies and providing a rewards program with other businesses.
Key Strategies
Over the next 6 months, our focus will be to Create a management crew
< br />Find local site. This task will be undertaken in the context of our broader strategy to Establish gaming area in store. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get a website Get funding Produce partners
About this document
Coffee and food Business Plan
This document was created by John of The Kessel Run using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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