BTC 1 Page Business Plan
Overview
BTC has a clear business objective to develop, produce, promote and distribute Plumbing materials products and services. These products and services have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
BTC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To supply the best and original materials for plumbing work during construction. This is a critical issue for our selected target market of Plumbing industry arena.
The Value Proposition
BTC is uniquely positioned to deliver value to Plumbing industry arena. "BTC were the best imported materials awaits you." In order to be deliver on this value proposition, we import the Best materials for plumbing work. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Plumbing materials market. We consider our key competitors to be: Emmatex trading merchant, uchekinze Nigeria limited, maso worldwide. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Emmatex trading merchant, uchekinze Nigeria limited, maso worldwide by winning them in price reduction and Good's availability
Key Strategies
Over the next 6 months, our focus will be to Be ambitious, be hardworking, be creative and industrious. This task will be undertaken in the context of our broader strategy to Expand into a big company and a new market. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Having branches in over 2 states in Nigeria,Obtaining over 300customers in less than 2years, Becoming a big head office within a year
About this document
Plumbing materials Business Plan
This document was created by BENJAMIN of BTC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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