Locomotive Advantage 1 Page Business Plan

Social Media Marketing Business Plan

Locomotive Advantage 1 Page Business Plan

 

Overview

Locomotive Advantage has a clear business objective to provide services relating to Social Media Marketing and Strategy Formulatiin to clients who are constraint in the field. These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Locomotive Advantage has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as inadequacy in technological knowledge on use of social media as integral part of marketing strategy, non strategised social media presence, limitation in SEO content production and overall social media presence strategy. This is a critical issue for our selected target market of Banking industry.

The Value Proposition
 

Locomotive Advantage is uniquely positioned to deliver value to Banking industry. "Locomotive Advantage will provide seamless service that places our customers presence on social media at the top of the pack." In order to deliver on this value proposition, we will employ our understanding of traditional banking which is derived from our director's experience in Banking and IT of more than 20 years, and our social media strategy formulation coupled with knowledge of operations of social media SEO content production to give us advantage to deliver what the banking industry needs.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

 

Competitors

We have a number of competitors within the Social Media Marketing market. We consider our key competitors to be: Social Media Guru. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Social Media Guru by Our knowledge of SEO content Marketing.

Key Strategies

Over the next 6 months, our focus will be to Market through media, advertising, promotions and door to door sales.. This task will be undertaken in the context of our broader strategy to get into providing outsource services to provide services of social media accounts maintenance for corporate bodies, do strategy planning for clients and content production. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: to dominate social media marketing business in the banking indistry to be the leading social media content provider to be social media strategist of choice

About this document
Social Media Marketing Business Plan
This document was created by Paul of Locomotive Advantage using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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