Mind Over Matter Collaborative 1 Page Business Plan

Small Business Coaching Business Plan

Mind Over Matter Collaborative 1 Page Business Plan

 

Overview

Mind Over Matter Collaborative has a clear business objective to develop, produce, promote and distribute Small Business Coaching products and services. These products and services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Mind Over Matter Collaborative has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as their business becoming stagnant and the owner needs guidance to take action. This is a critical issue for our selected target market of 0-5 year women business owners.

The Value Proposition
 

Mind Over Matter Collaborative is uniquely positioned to deliver value to 0-5 year women business owners. "Mind Over Matter Collaborative will Create a profitable and sustainable business to increase revenue, profile and become leaders in their industry." In order to be deliver on this value proposition, we are a business coach that has experienced the tough and winding road to achieve success and share this knowledge and learnings so business owners don't have to!. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

 

Competitors

We have a number of competitors within the Small Business Coaching market. We consider our key competitors to be:
She Will Shine
Local Council Small Business incubator.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with She Will Shine
Local Council Small Business incubator
by incorporating 20 years corporate experience
Strong relationship management skills
On the ground experience building a business from scratch
Professional Master Coach
Work individually with clients
Open and honest style
Evidence of results.

Key Strategies

Over the next 6 months, our focus will be to create a clear sales funnel
Set up landing pages for funnel
Schedule touch points
Monthly networking events
Daily sales/relationship conversations.
This task will be undertaken in the context of our broader strategy to build a Regular media/tv spot
< br />JVs. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Small Business Bootcamp launched $10k month 4 X master mavens clients

About this document
Small Business Coaching Business Plan
This document was created by Fiona of Mind Over Matter Collaborative using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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