Chico's Custom Bikes 1 Page Business Plan
Overview
Chico's Custom Bikes has a clear business objective to develop, produce, promote and distribute Bicycle repair restoration customization products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Chico's Custom Bikes has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Making the customer happy is our number one priority so if a customer inquires a problem then we will do whatever we can to fix the problem. This is a critical issue for our selected target market of All ages will benefit.
The Value Proposition
Chico's Custom Bikes is uniquely positioned to deliver value to All ages will benefit. "Chico's Custom Bikes will We will customize repair or build bikes for customers." In order to be deliver on this value proposition, we Our business is unique because of the special work we put into each and every bicycle.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Bicycle repair restoration customization market. We consider our key competitors to be: Other bike shops but there is not any other shops that do the same exact work that we do.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other bike shops but there is not any other shops that do the same exact work that we do. by We put time and effort into every bicycle that comes through our doors. Our number one priority is the customer and making the customer happy. .
Key Strategies
Over the next 6 months, our focus will be to Advertising word of mouth run specials promote our business.. This task will be undertaken in the context of our broader strategy to Aquire as many customers as possible expand business so it can grow. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Advertise to gain more customers Get bikes done by us out and about to show our work Run specials in order to get potential customers to come in
About this document
Bicycle repair restoration customization Business Plan
This document was created by Leo & Matese Pena of Chico's Custom Bikes using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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