Snuggie's Caf'e 1 Page Business Plan
Overview
Snuggie's Caf'e has a clear business objective to develop, produce, promote and distribute Comfort food products and services. These products and services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Snuggie's Caf'e has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We address the need for different taste and offer different food options from my previous experience and communication research ive heard that people would like.more food options to be available they want more than just a steak or burger I plan on implementing fish turkey and chicken only options also vegan and organic and using fresh non gmo products for the health conscious and non red meat consumers. This is a critical issue for our selected target market of Foodies.
The Value Proposition
Snuggie's Caf'e is uniquely positioned to deliver value to Foodies. "Snuggie's Caf'e will My services provide extra care, cleanliness and it's made with love." In order to be deliver on this value proposition, we We stand out because Iam a one person army Iam the one who knows the ins and outs of what I expect my food to look ,taste and smell like I take my food seriously and if I would not eat it why sell it is my motto I am also offering what most are not and that's real food made from scratch with real flavor and also offer a hearty quantity a place where you can say my money was well spent This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Comfort food market. We consider our key competitors to be: My competition is tropical delight big daddies and Caribbean cuisine all in which offer the same food but we are different these places food no offense have little to know flavor some of there working conditions are not practical and to be serving to the public is neither here or there but I can top them with what i offer I'm also doing catering expanding my working hours to monday thru Sunday and also delivery buffet style and so much more . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with My competition is tropical delight big daddies and Caribbean cuisine all in which offer the same food but we are different these places food no offense have little to know flavor some of there working conditions are not practical and to be serving to the public is neither here or there but I can top them with what i offer I'm also doing catering expanding my working hours to monday thru Sunday and also delivery buffet style and so much more by I just want to bring a different creative twist to food instead of going into a high class restaurant you can get a affordable high quality meal for a reasonable price and we offer kid friendly meals and family meal deals.
Key Strategies
Over the next 6 months, our focus will be to I will push myself to reach higher limits with my food and always strive for cleanliness and excellent quality. This task will be undertaken in the context of our broader strategy to I plan on opening more than one location at which we will provide a variety of entertainment to accommodate a variety of consumers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Gain new customers Be number 1 in Delaware Launch new products
About this document
Comfort food Business Plan
This document was created by Asheley of Snuggie's Caf'e using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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