BGF Security Ltd 1 Page Business Plan
Overview
BGF Security Ltd has a clear business objective to develop, produce, promote and distribute Security, services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
BGF Security Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Vandalism, patrols, CCTV,. This is a critical issue for our selected target market of Shops, takeaway, retail, homes, doors..
The Value Proposition
BGF Security Ltd is uniquely positioned to deliver value to Shops, takeaway, retail, homes, doors.. "BGF Security Ltd will Complete security, complete protection, around the clock patrol." In order to be deliver on this value proposition, we Our unique lead acquisition is tht former gangster and rehabilitated criminals are on board. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Security, market. We consider our key competitors to be: Serco and door men . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Serco and door men by Again our unique mix of partners guarantee a safe smooth run shop like no other out their.
Key Strategies
Over the next 6 months our focus will be to Appoint a sales manager
Place out a quick survey
Preparation & performance / Advertising manager. This task will be undertaken in the context of our broader strategy to Expand into other areas,
Also other security fields. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch a new product Obtain a 1000 customers Expand into town
About this document
Security, Business Plan
This document was created by Carl Burke of BGF Security Ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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