Diamond Home Support 1 Page Business Plan
Overview
Diamond Home Support has a clear business objective to produce Domestic Cleaning services. These services have been developed over 1 week with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Diamond Home Support has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Dirty Houses. This is a critical issue for our selected target market of All domestic residences.
The Value Proposition
Diamond Home Support is uniquely positioned to deliver value to All domestic residences. "Diamond Home Support will Clean houses to the very best we can and deliver great customer service." In order to be deliver on this value proposition, we we will only employ excellent and experienced cleaners who we will insure. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Domestic Cleaning market. We consider our key competitors to be: Mollymaid, Maids2clean, Dolly Char. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mollymaid, Maids2clean, Dolly Char by Great cleaners at competitive prices.
Key Strategies
Over the next 6 months our focus will be to Advertise and leaflet. This task will be undertaken in the context of our broader strategy to Purchase another territory. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get 10 cleaners Get 50 clients Get 100 clients
About this document
Domestic Cleaning Business Plan
This document was created by Peter of Diamond Home Support using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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