Harmony Clothing 1 Page Business Plan
Overview
Harmony Clothing has a clear business objective to develop, produce, promote and distribute Clothing Store and Line products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Harmony Clothing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Affording high fashion clothes and no urban clothing stores in their area. This is a critical issue for our selected target market of Urban community.
The Value Proposition
Harmony Clothing is uniquely positioned to deliver value to Urban community. "Harmony Clothing will Harmony clothing is an Urban based clothing and store that provide the community with a voice and a vision into high end fashion with a urban twist. And that will also give back to the community by providing community services events, fundraisers, back to school giveaways and community out reach projects." In order to be deliver on this value proposition, we Harmony Clothing believes in order to become a successful company we need the community behind us and know that urban communities support more businesses then any other area. They purchase items at stores that can't work at or afford to live in that area. I'm going to bring a unique fashion to urban areas at a good price and give back to the community offer jobs and also internships for college students an build a harmony scholarship fund to help those who support me themselves. This is why my company will be a success.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Clothing Store and Line market. We consider our key competitors to be: Harmony clothing is a Detroit based clothing line like Detroit support Detroit and Detroit Vs Everybody. How my company is different from those lines is the art work on the shirts hoodies and sweaters I'm bringing the world famous quotes from history as well as Egyptian artwork. The store will be that of Villa and Revive but with a experience from the time you walk in the door and I'm bring exclusive looks from up and coming designers from New York Chicago Atlanta etc I'm bring great new fashion to one Place. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Harmony clothing is a Detroit based clothing line like Detroit support Detroit and Detroit Vs Everybody. How my company is different from those lines is the art work on the shirts hoodies and sweaters I'm bringing the world famous quotes from history as well as Egyptian artwork. The store will be that of Villa and Revive but with a experience from the time you walk in the door and I'm bring exclusive looks from up and coming designers from New York Chicago Atlanta etc I'm bring great new fashion to one Place. by Harmony clothing is better then my competitors based on the vision of the brand itself the other stores and lines I'm competing with are only targeting one area Harmony is targeting different areas with the same goals make a great product and uplift the communities we doing business with in which will while the community is growing so will my company. .
Key Strategies
Over the next 6 months our focus will be to Hire a PR rep to help reach more customers and media attention ( Radio, TV billboards) . This task will be undertaken in the context of our broader strategy to Launch a new product and open and new store somewhere I. The downtown area. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch a new Product Obtain 100 customers Open a new Store
About this document
Clothing Store and Line Business Plan
This document was created by Brandon of Harmony Clothing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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