Rattan singh & sons 1 Page Business Plan
Overview
Rattan singh & sons has a clear business objective to develop, produce, promote and distribute furniture products. These products have been developed over 35 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Rattan singh & sons has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as first class business plan. This is a critical issue for our selected target market of architect.
The Value Proposition
Rattan singh & sons is uniquely positioned to deliver value to architect. "Rattan singh & sons will because we provide best quality." In order to be deliver on this value proposition, we designer furniture is our uniqueness. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the furniture market. We consider our key competitors to be: Chinese furniture is our biggest competitors. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Chinese furniture is our biggest competitors by Our furniture is more durable.
Key Strategies
Over the next 6 months our focus will be to By marketing . This task will be undertaken in the context of our broader strategy to Expand into a new product . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: increase no. of customers launch new product represent internationally
About this document
furniture Business Plan
This document was created by harvinder of Rattan singh & sons using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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